Lasso Labs
Branding
Overview:
Lasso is a personal concierge for digital objects. They use on and off-chain aggregation techniques to provide real-world utility for collectors and forecast trends. This means a tailored feed with the latest from your favorite artists. It also means your NFTs can grant you entrance into a secret club, unlock exclusive merch drops, or even enable you to vote in a project that changes the world.
Deliverables:
Study Hall creative were inspired by that seamless aggregation and user experience, and delivered a brand identity that reflects Lasso’s broad reach and dynamic movement. Lasso Labs uses New Grotesk and New Grotesk Mono across it's new identity and platform.
